3 Redundant Book Marketing Trends To Avoid

Audiobooks and eBooks have changed the landscape of reading. And, with sites like Vistmedia, readers have found a reliable and easy way to access all their favorite books under one roof. This has also made it easy for authors to reach a wider audience globally, provided they use the right marketing strategies.

Book marketing trends are always in a state of change as a result of the changing technology. If, as an author, you practice redundant marketing strategies, you are bound to lose sales and readers.

Listed below are the marketing trends writers need to steer clear of.

Avoid generic methods

In today's world, people are slammed with thousands of impersonal messages and are beyond saturated with messages that fail to make a mark. Generic marketing methods don't do much to pique anybody's interest. And, in an age where attention is the new currency, in order to both get and keep it, you need to add personal touch to your marketing strategy.

Using press releases

Unless you are a renowned author or have something major to announce, press release does not stand to benefit you in gaining momentum. Before you go down any method of marketing, big or small, you need to analyze the audience that would care about your book, and, accordingly choose your marketing strategy.

Expecting social media to increase sales

Many authors do not understand how to use social media for publicity purpose. Not every exposure on the various social media channels is created equally. Being everywhere is not what counts, rather everywhere that matters. And, social media should be used to boost visibility.

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